CASE STUDY:
BILL MILES FOR MEN
SERVICES: STRATEGY / BRANDING / PHOTOGRAPHY
"It has been a joy to work with such a professional, creative, inspiring team like the H.A.U.T.E Creative crew. Donny & Michaela have provided us with materials that have opened doors to new clients & demographics, all while keeping to the pedigree of the Bill Miles Brand. Refreshed, rejuvenated, and reintroducing, thank you for helping in every way!"
- Aaron Miller (Bill Miles For Men)
Bill Miles is a highly respected and popular men's clothing store located in the heart of the Kingsway in Toronto. Founded in 1970, Bill Miles for Men has been outfitting clients with the finest collections for nearly 50 years.
This beloved store has proven to be very successful with its collections and loyal customer base, however they had never focused on their personal brand, image management or online presence. Despite their continued success, Bill Miles For Men, wanted to implement a digital strategy that helped them access a younger audience while providing their followers and male fashion enthusiasts with engaging educational content. Adopting more of a thought-leadership approach, Bill Miles For Men wanted to create more value around both the in-store shopping experience and the online experience.
H.A.U.T.E worked collaboratively with Bill Miles to ensure the brand received an elevated online presence aesthetically, in addition to building relevant and engaging content for their audience. This strategic approach has allowed for an increase in engagement and followers online in a very short amount of time, while the brand curation elevates and reflects elegant, contemporary and timeless menswear offerings, which is what Bill Miles is renowned for.
To learn more about Bill Miles, please click HERE.